Target Audience:
Who is the target audience?
The primary target audience includes, small business owners, artists, graphic designers, and anyone interested in selling custom apparel without the overhead of shipping, storage, and printing. The site also targets people looking for unique t-shirts.
What are their demographics?
Age: 18-35 years old (primary), 36-50 (secondary)
Gender: All genders
Education: High school to college educated
Location: Really anywhere in the world
What are their interests and behaviors?
The audience values self-expression, creativity, and individuality. They are active on social media, enjoy supporting independent creators, and prefer online shopping. They appreciate sustainable fashion options and unique designs not found in mainstream retail.
What problems does the site solve for them?
The site eliminates the barriers to creating custom apparel by providing an easy-to-use design tool and a marketplace to sell their designs.